Meet Your Brand Boss Co-Founders

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Michele Meza


For over 28 years, Michele Meza, also known as, Coach Michele D, is a trailblazer in the business world, CEO and Marketing Strategist at Luksi Coaching & Consulting, Co-Founder and Chief Marketing Officer of Brand Boss, and a 2X International bestselling author.

In her key role at Brand Boss, Michele streamlines Brand Boss platform operations and drives the execution of done-for-you marketing services, ensuring clients successfully and efficiently scale their business to 6+ figures. As the behind-the-scenes Boss, she is dedicated to executing strategies and marketing services while building forever relationships with clients, ensuring they have the tools they need to build generational wealth-building and multimillion dollar businesses.

She is known for creating strategic solutions for small businesses, start-ups, and growing corporations. Michele began consulting privately in 2010, with focus in developing, training, and mentoring high-level, emerging leaders, CEOs and senior leaders across the United States, creating training programs, curriculum, and applying efficiency methods utilizing lean processes.

She is a pioneer who has dedicated years in breaking generational cycles of poverty and abuse through education, speaking engagements, and outreach. She’s passionate about generational wealth and breaking the stigma against single motherhood. She has a heart for people; specifically, women, children and Indigenous communities, where she has dedicated countless hours and years towards bettering the lives of domestic violence survivors and their children, promoting literacy to families in Indigenous communities, and advocating for access to business resources across rural communities and reservations. Her favorite job is being a devoted mother to two beautiful girls.

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Krystal Casey

Krystal Casey is a systems strategist, automation expert, and entrepreneur dedicated to helping small business owners simplify their operations and scale with ease. As the co-founder of Brand Boss, she equips entrepreneurs with the tools and strategies they need to streamline workflows, automate processes, and grow their businesses—without the burnout.

With a deep understanding of business automation, digital marketing, and operational efficiency, Krystal specializes in helping business owners implement scalable systems that free up time and maximize revenue. She’s passionate about breaking down complex technology into simple, actionable steps that make running a business easier, not harder.

Beyond Brand Boss, Krystal is a sought-after speaker who teaches entrepreneurs how to embrace automation, optimize their workflows, and scale their businesses with confidence.

Most importantly, Krystal is a mom of five, proving that success doesn’t have to come at the cost of exhaustion—with the right systems in place, you can build a thriving business while still having time for what matters most.

🚀 Ready to simplify, automate, and scale? Learn more at brandbosspro.com/demo.

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Build It. Brand It. Boss It.